Step 1: Getting Started
What’s your story?
Can you afford to run? (Making sure you’re really sure.)
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Step 2: Testing the Waters
Take a Really Good Look at Where You are Running
Meet Your People
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Step 3: Preparing Your Launch
Get Essential Help
Paperwork, Scheduling and Budgeting
Start Fundraising
A Heads-Up About Endorsements
Ready, Set, Launch!
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Step 4: Staffing
Your First Hire
Finding Great People
Building Your Team
Campaign Management Is Political
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Step 6: Staying the Course
Keep the Faith
Managing Your Media
Remember Who Matters – and Get Them Out to Vote
A Few Final Words Before Election Day
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Beyond Winning
Our Biggest Win: Empowering You
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